Pond’s Sun Miracle

Handled styling, art direction, and production management for this shoot, creating a warm, lifestyle-inspired aesthetic that reflects the product’s promise of sun protection and glowing skin. - Natural textures and props (woven bags, straw hats, earthy tones) were used to evoke outdoor freshness and summer readiness. - Carefully styled compositions highlighted ease of use and aspirational everyday beauty. - End-to-end production was managed to ensure consistency across campaign visuals. This approach positioned Pond’s SPF as stylish, practical, and essential for modern lifestyles.