Pond’s Colombo Fashion Week

To amplify Pond’s BB+ brand presence, I spearheaded the integration of Pond’s into Colombo Fashion Week, one of Sri Lanka’s biggest style platforms. The activation featured custom-designed fashion segments, branding across the runway, and curated influencer/celebrity collaborations, positioning Pond’s BB+ as a beauty must-have in the lifestyle and fashion space. This strategic tie-in not only aligned the brand with glamour and modern beauty but also created authentic consumer engagement through fashion-led storytelling.