Pears Naturals

For the launch of Pears Naturals, I developed the “Coochy Coochy Safe” idea, a creative extension that brought together the protective power of trusted herbal ingredients with the brand’s legacy of gentle baby care. The campaign highlighted 100% natural actives, dermatologically tested formulations, and the unique blend of safety + softness that Pears stands for. This positioning not only reinforced trust among mothers but also created a fresh space for Pears in the competitive baby care category.