House of Lux

To launch the Lux Gold Coin Competition, we conceptualised and directed the “House of Lux” activation, designed to immerse audiences in a world of luxury. The experience was crafted through indulgent details, from a striking rose-petal feature wall and elegant décor to a grand arrival in a white limousine. The activation translated Lux’s brand essence into a tactile, glamorous moment, making the launch not just an event, but a statement of sophistication and indulgence.