HNB: Joy to Bank With

For the relaunch of HNB, we developed the creative direction and a series of visuals under the theme “Joy to Bank.” The campaign celebrated banking made simpler and more rewarding, highlighting the happiness that comes with effortless financial experiences. Through a cohesive set of visuals and art direction, we brought out a vibrant, human-centered tone that redefined how customers connect with the brand — making banking not just easier, but joyful.