HNB Investment Plans

The campaign was built on the idea “Your Conditions Apply”, turning the fine print usually associated with limitations into a positive, empowering message. Instead of restrictions, we framed it as your rules, your dreams, your way of investing. Developed the concept, design, and social media videos, creating relatable stories around planning for children’s futures, achieving personal dreams, and securing education. The visual style balanced clean financial branding with human-centered storytelling, ensuring the message was both credible and inspiring across Facebook, Instagram, and digital touchpoints.