CGMA

I developed the campaign concept and led the copywriting, art direction, and photo editing for CGMA’s social media rollout. The visuals combined bold colours, layered typography, and dynamic layouts to challenge perceptions, reframing traits like “distracted” or “tech-obsessed” into strengths for the future. Photography by Jeeves was directed and edited to align with the campaign’s modern, empowering tone. The result was a cohesive social-first identity that felt vibrant, relevant, and aspirational.