Dove Oxygen Avenue

For the launch of Dove’s Oxygen Moisture shampoo and conditioner, we conceptualised and brought to life a Christmas-themed activation that captured the lightness and airiness of the product. The centrepiece was a giant “balloon cloud” installation, paired with décor, interactive games, and experiences that echoed the product’s promise of weightless moisture. We also designed a bespoke invitation for influencers , that extended the campaign’s reach through organic buzz and social sharing.