Pears Happy Baby Learning Centre

To reach rural communities and empower mothers, we created the Happy Baby Learning Centre: a mobile hub of knowledge and care. The branded bus travelled across villages, bringing expert advice, interactive learning sessions, and product education directly to moms who often lacked access to such resources. Inside, mothers received guidance on childcare, nutrition, and health, along with Pears samples and educational materials. This activation blended brand purpose with impact, strengthening Pears’ relationship with mothers while tangibly improving their daily lives. It wasn’t just a marketing campaign, it became a community-building initiative that touched lives where it mattered most. This campaign won a coveted Dragon of Asia Blue Dragon.