Pears Protection+

I led the naming and packaging concept for Pears Protection+, a baby care soap designed to go beyond just “protection.” The idea was to highlight how its natural ingredients, like sesame oil and Vitamin E, not only protect but also nourish and care for delicate baby skin. The “+” in Protection+ became a powerful design and communication element, symbolizing the added layer of skincare benefits while retaining the trusted heritage of the Pears brand.