Audi Q7 Launch

I developed and executed the concept for Audi’s first-ever personalised SUV launch in Sri Lanka, turning the Q7 itself into the event venue. Instead of a conventional launch, 200 high-net-worth guests stepped directly into the SUV, where immersive LED screens, surround sound, and carefully choreographed moments unveiled the vehicle from the inside out. The experience delivered a 90% turnout, 440% sales growth compared to previous SUV launches, and 75% of the annual sales target achieved. This campaign also won an Asia Blue Dragon Award, recognising its innovation in experiential marketing.