Pears Bedtime

Concept and design for Pears’ Bedtime 1-2-3 campaign, built around the idea of creating a fragrance routine to make baby’s bedtime calm, familiar, and comforting. Delivered across TV, digital, and social to strengthen Pears’ role in everyday parenting moments. We also developed a silent commercial as part of the teaser phase for the Pears Bedtime 1-2-3 campaign. The absence of sound created intrigue and cut through media clutter, drawing attention to the idea of a calm, soothing bedtime routine for babies.