Pears Bedtime 1-2-3

We developed a whimsically illustrated bedtime book, where each child’s name and character were inserted individually. This allowed every Pears baby to star in their own magical adventure to help the Moon rise back into the sky, tying beautifully into the soothing Pears bedtime ritual. All moms had to do was upload their child’s photo with a Pears product for a chance to win their own personalised book. The campaign built hype around the range while creating an emotional keepsake that parents and children treasured.